Following on from my Etsy start up blog Here, I have been working on a way to increase my shops traffic, the results for me have been staggering. Increasing from 35 sales in the first 6 months to 45 in ONE month, it’s now time for me to show you in simple terms how you can achieve results that boost your business and your sales.
In my last blog I touched on the importance of filling out your profile, this helps to strengthen your brand, I know if I’m going to spend big money with someone, I’ll check out their profile, I’ll look at the reviews and I’ll look at how everything is presented in the shop, these are crucial to starting and maintaining a successful Etsy business, it also differentiates the serious shop owners from the not so serious ones.
The first place to focus on is your listing titles, the first 3 words in an item’s title have the most pull, so you’ll need to place the most searchable words at the front of your titles, for example… “Beautiful unique rainbow coloured sparkly Moonstone crystal” will produce zero traffic, but “Rainbow moonstone tumble stone” is more effective and relevant to potential searches on both Etsy and Google.
Keywords and Search Engine Optimization (SEO); When someone searches on Etsy, the system scans your titles and tags for matches. Imagine what buyers would search for to find your items and use those words to title and tag your items. If you’re stuck try brainstorming what you would search for, if you go to Etsy’s search bar and key in what you’re selling it will come up with a list, showing you what buyers are searching for, these results can produce strong keys words for your listings… So for my Moonstone, I’ll have Moonstone, Metaphysical, Rainbow Crystal and so on… Be smart with your listing titles and tags, it’s well worth spending time tweaking and researching what others are using.
Now you’ve followed the advice from my previous Etsy article and have made some changes if needed to your shop, you need to network. Networking is the best way to gain exposure for your page and is crucial in your ongoing success, there are a variety of ways to network effectively, here are some suggestions.
- Use Etsy teams to build a rapport with other sellers. Etsy teams are very much the same as Facebook groups, they can be good they can be useless, it’s finding the teams that are active, who network on a daily basis in high numbers, who will support and encourage your growth and is relevant to your business, for example applying to a devout Christian team with a Pagan store probably won’t get you very far.
- Facebook groups specific to Etsy, by joining in on some of the daily ladders you will see a big increase in your shops statistics, here are a couple of links to pages that have been invaluable to me. Etsy Uk Sellers , Etsy Artisans, Etsy Buyers & Sellers.
Etsy networking is so much faster than Facebook, if you have a list of 100 links on Facebook you’ll be there for hours, if not days, on Etsy it will take you around 10-20 minutes, depending on how distracted you get by shiny things… The point being don’t worry about high figures, it’s fast but in a friendly way, it’s also easier to navigate.
Remember to make your product photography clear, with uncluttered backgrounds and relevant to your product, Etsy recommend using all 5 photo slots, the more engaging the photo, the more clicks it may receive. This can lead to performing better in Etsy Search and therefore increase your potential for sales.
I hope that this article has been helpful and if you’d like an expert to check your page over, Etsy offers to critique your shop for free and will make suggestions for you to improve your store – You can e-mail them here.